MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK

Top Rank marks the most integrated boxing partnership ever for America’s original premium light beer and will run throughout 2025
CHICAGO (December 4, 2024) — Whether it be in the ring, on stage, or at the bar, Miller Lite and Top Rank are known for celebrating true originals. Now, America’s original light beer is teaming up with boxing promotional powerhouse Top Rank to champion standout athletes and bring boxing to new heights.

The collaboration between Miller Lite and Top Rank will debut on December 7 during the long-awaited rematch between WBO junior lightweight world champion Emanuel Navarrete and former two-weight world champion Oscar Valdez at Footprint Center in Phoenix, Arizona.

“Miller Lite has deep roots in the world of sports, from our original Great Taste, Less Filling campaign in 1975, to our current partnerships in professional football and baseball,” said Alan Bremerkamp, Director of Marketing for Miller Lite. “Boxing is one of the fastest growing sports in the U.S., so it made sense for the original light beer to join forces with boxing industry leader Top Rank to reach a new set of consumers who love the originality of boxing.”

Key elements of this partnership include prominent ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.

“At Top Rank, we are proud to join forces with Miller Lite to elevate the fight night experience, making every punch more thrilling and every moment more memorable,” said Brian Kelly, Chief Revenue Officer at Top Rank. “This partnership is a celebration of unforgettable nights and our passionate fans who make them special.”

In addition to extensive branding and experiential events, Miller Lite and Top Rank will join forces to champion standout athletes and bring boxing to new heights throughout 2025.