BIG WEEK FOR FIGHT SEASON ON DAZN
UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, and DAZN, the largest global sports streaming platform, have teamed up for the second time to produce 40 DAYS:
CANELO VS. KOVALEV. The three-part docuseries debuts today and spotlights the can’t-miss
light heavyweight title fight between Mexican superstar Canelo Alvarez and Russian knockout
artist Sergey Kovalev on November 2nd.
Joining LeBron James and Maverick Carter as Executive Producers is Mexican soccer
superstar and boxing fan Carlos Vela.
The latest edition of 40 DAYS brings sports, entertainment and culture together in a whole new
way as Maverick Carter, Grammy award-nominated artist DJ Khaled, three-time NBA champion
Draymond Green and comedian Gabriel “Fluffy” Iglesias discuss how they remain at the top of
their game by continually creating new challenges, in the way that Canelo is moving up two
weight classes to challenge the WBO light heavyweight champion Kovalev. Exclusive
commentary from this diverse group each uniquely focused on creating their own renewed
definition of success is featured throughout the series.
“There’s the fight, and then there’s the story behind the fight, and 40 DAYS goes deep into
what’s at stake for each fighter which is especially interesting in a match like this where each
side is out to prove something different,” said Maverick Carter, UNINTERRUPTED’s CEO.
“Together with DAZN, we’re giving boxing fans like me a front row seat into Canelo and
Kovalev’s thinking and process.”
"Being a part of 40 DAYS has been a gratifying experience, not only because of my passion for
boxing, but also because I get to support one of Mexico's greatest athletes and fellow
countryman Canelo Alvarez as he takes on this challenge," said Carlos Vela, LAFC captain.
“Canelo’s ambition is spectacular and unending,” said Jamie Horowitz, EVP Content for DAZN
North America. “We were honored to team up with superstars in business, music, basketball
and entertainment who could provide perspective on that incessant desire to find their next
challenge. This pursuit of ‘what’s next’ reflects what Maverick often says to his team, ‘The
reward for doing great work is the opportunity to do it again on an even bigger platform.’”
Episode one of “40 DAYS: CANELO VS. KOVALEV” will debut today, Oct. 22, on
UNINTERRUPTED’s channels, as well as on the DAZN platform and social media channels.
Episode two will debut Thurs., Oct. 24, and the third and final episode will be unveiled Thurs.,
Oct. 31, just two days before the light heavyweight title clash in Las Vegas. Each episode will be
broadcast the day after its debut on several media platforms including Univision, NBC Sports
Network and a collection of popular regional sports networks including MSG.
“40 DAYS: CANELO VS. KOVALEV” marks the second edition of the series produced by
UNINTERRUPTED since launching the global distribution partnership with DAZN in April 2019.
The first installment of 40 DAYS told the story behind the May 2019 fight between Canelo
Alvarez and Daniel Jacobs.
Canelo vs. Kovalev is a 12-round fight for Kovalev’s WBO Light Heavyweight World Title
presented by Golden Boy in association with Main Events. The event will take place Saturday,
November 2, 2019 at MGM Grand Garden Arena in Las Vegas and will be streamed live
exclusively on DAZN.
About UNINTERRUPTED:
UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick
Carter. The company is built upon the radical idea that all athletes should have a platform to
express themselves without intermediaries. From this premise, a mission was born: to empower
athletes from all walks of life to communicate in an unimpeded way and to be More Than an
Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to
tell unique, human stories from their point of view. Through content, merchandise, events,
partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes
engage with the public and empowering them to be known and valued for more than the sport
they play.
About DAZN:
DAZN is the largest global sports streaming service. Since launching in 2016, DAZN
has expanded to nine countries across four continents with its app available for
download in the United States, Canada, Germany, Austria, Switzerland, Italy, Spain,
Japan and Brazil. In the U.S., DAZN has made its mark as an attractive alternative to
pay-per-view within the combat sports industry. The service features big fights from
Matchroom Boxing, Golden Boy Promotions, GGG Promotions, Bellator MMA, the
World Boxing Super Series and Combate Americas, all for one affordable price, on any
device – including smart TVs, smartphones, tablets, games consoles and PCs. DAZN
also features The Pat McAfee Show, live MLB action each day of the season with its
daily show ChangeUp and a growing number of projects from DAZN Originals.
