Dana White to Promote Canelo vs Crawford under the TKO Banner

The Canelo Alvarez vs Terence Crawford that will be on September 12, 2025, in Las Vegas, will be promoted by Dana White and Turki Alalshikh under the new TKO Boxing banner, marking White’s significant entry into boxing from his UFC background.

Canelo Alvarez, an undisputed super-middleweight champion, and Terence Crawford, a two-weight undisputed champion, are both on ESPN’s pound-for-pound list, making this a rare superfight that could redefine boxing’s landscape, especially with Saudi-backed investment aiming to address the sport’s structural issues.

The event reflects broader trends in boxing, as Alalshikh, head of Saudi Arabia’s General Entertainment Authority, has been pushing to “fix” the sport since 2024, using financial power to stage major fights.