DAZN LAUNCHES DAZN BOXING GLOBAL NFT MARKETPLACE

DAZN LAUNCHES DAZN BOXING GLOBAL NFT MARKETPLACE

• The launch is part of DAZN Group’s strategy to offer fans richer and more diverse ways to engage with the sports they love

• New Ryan Garcia NFT drop ahead of 16 July fight

LONDON, 11 July 2022 – DAZN Group, the leading global sports entertainment company, has today announced the launch of a boxing-focused non-fungible token (NFT) global marketplace – DAZNBOXING.io. This new offering is part of DAZN’s evolution into a 360° entertainment ecosystem where fans can engage with their favourite sports in many different ways – a daily destination.

The first collection includes NFTs featuring exciting moments from 2021 DAZN fights, including Parker vs. Chisora, Estrada vs. Chocolatito, Cameron vs. McGee, Haney vs. Diaz, Lopez vs. Kambosos, and more. They are sold in a mystery pack of three.

These DAZN BOXING NFTs – available for purchase with both crypto and traditional currencies – come in a variety of short video clips and still images, with rarities scattered throughout the mystery packs. For a limited time only, any buyer purchasing a pack between 11 July and 15 July will receive a limited edition Ryan Garcia NFT for free as well as qualify to win exclusive Garcia merch.

The week-long promotion comes just ahead of 16 July, when the boxing superstar takes on two-time world champion Javier Fortuna in a fight that will exclusively broadcast live worldwide on DAZN.

Shay Segev, CEO, DAZN Group said: “DAZN is sport. We continue to diversify our platform, taking the fan experience to another level and becoming the world’s single digital destination for sports fans. NFTs are part of that story.”

Ian Turnbull, DAZN EVP New Revenues, said: “This gives boxing fans the ability to purchase an affordable piece of digital memorabilia from their favourite sport, and allows them to have a deeper, more interactive and enriching experience with DAZN.”

DAZNBOXING.io brings boxing fans even closer to their favourite sport by enabling them to own digital moments from boxing’s history and engage with a like-minded community. Launching DAZNBOXING.io is part of DAZN Group’s growth strategy to offer fans a range of richer and more engaging sports entertainment content to enjoy alongside live sports streaming. The DAZNBOXING.io website will feature a secondary marketplace in the near future.

The announcement follows the launch of DAZN MOMENTS, DAZN Group’s sports-dedicated NFT marketplace in Japan. DAZN MOMENTS features a limited-edition NFT collection in partnership with Meiji Yasuda Seimei J.League. The collection features official match footage and the best sporting moments from the 2021-2022 seasons of J.League, Japan’s premier football league.

DAZN has also this week soft launched an ecommerce offering for the first time in DACH, in conjunction with online retail experts EMP. The store (https://www.emp.de/dazn/) includes branded DAZN merchandise, as well as fan gear.