OSCAR DE LA HOYA DELIVERS KEYNOTE ADDRESS TO INTERNATIONAL SPORTS MARKETING AND MEDIA EXECUTIVES

*MIAMI BEACH (May 17, 2018) *Boxing legend, businessman and
philanthropist *Oscar
De La Hoya* kicked off the *SPORTELSummit 2018*
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as the keynote speaker May 16 in Miami Beach before an exclusive audience
of decision makers from the international sports marketing and media
industries that shape the business for tomorrow.

As the keynote for SPORTELSummit 2018, De La Hoya shared insights from his
decades of fighting, from winning the Gold medal at the ’92 Barcelona
Summer Olympics to reaching the top of boxing’s professional ranks as one
of the best fighters in recent history. De La Hoya transitioned
successfully from fighting upon retiring in 2009 to lead his company,
Golden Boy Promotions, as one of boxing’s best and most respected promoters
around the world. De La Hoya has been at the forefront of moving the sport
of boxing into the digital age, having launched Golden Boy Media and
Entertainment in 2015, a new division of his company devoted to live
streaming and delivering engaging, timely content on the sport to online
audiences around the world.

“I’ve had the opportunity to be part of some of the biggest sporting events
in recent history, whether as the athlete or promoter on the business side,
and I’m pleased to share my experiences from those opportunities and how
I’ve built a successful boxing promotions company with other decision
makers in the sports business world at SPORTEL Summit 2018,” said De La
Hoya.

De La Hoya continued, “I created Golden Boy Media and Entertainment in
response to consumers seeking more live boxing content online. Golden Boy
Media and Entertainment was the first to record fights in virtual reality
and broadcast live in virtual reality. Because of the changes and new ideas
Golden Boy Media and Entertainment is bringing to the boxing world, we are
beginning to see a shift in the sport. Other boxing promoters followed our
lead and are implementing our ideas in their own ways. They say imitation
is the sincerest form of flattery, and I couldn’t agree more.”

A superstar whose popularity transcends boxing, De La Hoya is known around
the world not only as one of the best fighters of his era, but as an elite
promoter, Grammy-nominated singer, active philanthropist and astute
businessman. Over the course of his boxing career, he was an Olympic gold
medalist, 10-time world champion in six divisions and among the biggest
draws in the history of the sport. Since retiring from the ring in 2009, De
La Hoya has focused his attention on building the company he founded,
Golden Boy Promotions, into one of the most successful boxing promotion
companies in the world. He runs Golden Boy Promotions as its Chairman and
CEO from Los Angeles, representing some of the best fighters in the sport
today include Canelo Alvarez, a three-time world champion in two weight
classes and the current Pay Per View king of the sport in the US.

*About SPORTELSummit*
This two-day meeting, by invitation only, will showcase an illustrious
selection of influential speakers and VIP guests addressing only the most
current topics, providing participants with an open and unique platform to
discuss these industry affairs. The confidential setting of the summit
provides the luxury to really meet “Only The Elite”, through special
networking sessions and for building real business relations among real
decision makers. No doubt, Miami Beach has become a hot spot for
international business and sports events. The W South Beach venue offers us
the perfect setting for hosting this ground-breaking summit for serious
business.