Top Rank Boxing Appoints Brian Kelly to Newly Created Role of Chief Revenue Officer
Top Rank, the worldwide leader in boxing
promotions, has announced Brian Kelly will join the company in the newly
created role Chief Revenue Officer.
Kelly will be responsible for cultivating strategic corporate partnerships
in a changing media landscape, where live sports and fan engagement are
increasingly crucial assets for sponsors and advertisers.
Top Rank promotes nearly 100 of the world’s top boxers, including
heavyweight world champion Tyson Fury and welterweight world champion
Terence Crawford. Top Rank’s slate of world championship events is
broadcast on the ESPN family of networks in the United States and more than
150 countries worldwide.
Kelly said, “Top Rank has long been boxing’s most innovative and
forward-thinking promotional firm, and I am truly excited for the
opportunity to help expand their corporate footprint. *Top Rank on ESPN*
has ushered boxing back into the mainstream consciousness, and with a
calculated go-to-market strategy, Top Rank will be well-positioned for
future growth.”
“Brian is a seasoned brand expert who will play a vital role in the
company’s sponsorships, advertising and revenue streams,” said Top Rank
President Todd duBoef. “His addition is indicative of Top Rank’s new
direction, which will integrate the boxing and content worlds with
calculated brand collaborations.”
Added Top Rank Chairman Bob Arum, “Brian’s breadth of experience and
long-standing nationwide client relationships speak volumes. We are
thrilled he is joining the Top Rank team”
As a start-up company, Bleacher Report recruited Kelly in 2010 to implement
a monetization and marketing strategy before the publisher was acquired by
Turner Broadcasting in August 2012. In 2017, he returned to Bleacher Report
as Head of Sales, aligning the company with global brands including Adidas,
Gatorade and AT&T. Kelly most recently served as the Chief Revenue Officer
for G/O Media, where he oversaw sales, marketing, and events for the
company’s portfolio of brands, including Deadspin and The Onion.
