Turki Alalshikh and Dana White Form New Promotional Company

Turki Alalshikh, a key figure in Saudi Arabia’s boxing promotions, is collaborating with Dana White, UFC president, to launch a new boxing promotion, aiming to revitalize the sport.

Alalshikh’s involvement stems from his role as chairman of Saudi Arabia’s General Entertainment Authority, where he has been investing heavily in boxing, including high-profile fights featuring stars like Canelo Alvarez and Terence Crawford.

Dana White, known for transforming MMA through the UFC, brings his promotional expertise to boxing, addressing the sport’s challenges like fragmented promotions and inconsistent rules.